CRM system, development and implementation
A CRM system ( Customer Relationship Management ) is a set of modules combined into a single user software, the purpose of which is to optimize routine tasks and control them to increase sales.
The CRM system allows you to find and eliminate the weak points of business and increase its efficiency at all levels. CRM contains data about each client of the company, their preferences, where they come from to the site and why they leave without making a purchase. In real time, you see how efficiently departments work, what managers do, and how leads are processed.
After implementation, the CRM system will help your employees no longer fill out reports manually, search for information about clients, and keep a history of interactions via Excel. They get a working tool to improve their productivity and do not waste time on monotonous, repetitive tasks. The development of a CRM system for customer relationship management takes into account the specifics, goals of the company and its business niche.